Rail – Morning

Reframe Student Work

This project requires students to rethink a deliberately shallow project brief, examine its goals, and come up with a better brief than the original one. They then find other students with similar or complementary ideas and create a project with more depth than they were originally asked for.

This instance of it asked them to design a billboard to promote good will toward Austin’s public transit system Capital Metro and to advertise their commuter rail service, MetroRail.

In this example, Alex Roka, Roel Macias, and Anne-Marie Defesche designed a broad campaign centered around the idea that riding MetroRail frees you from your drive. They designed advertisements and a video that show you the things you could be doing while riding the MetroRail as opposed to driving.

Winner of Certificate of Excellence at Creative Summit, 2011.

Watch the full video at Vimeo