This project requires students to rethink a deliberately shallow project brief, examine its goals, and come up with a better brief than the original one. They then find other students with similar or complementary ideas and create a project with more depth than they were originally asked for.
This instance of it asked them to design a billboard to promote good will toward Austin’s public transit system Capital Metro and to advertise their commuter rail service, MetroRail.
In this example, Alex Roka, Roel Macias, and Anne-Marie Defesche designed a broad campaign centered around the idea that riding MetroRail frees you from your drive. They designed advertisements and a video that show you the things you could be doing while riding the MetroRail as opposed to driving.
Winner of Certificate of Excellence at Creative Summit, 2011.