This project requires students to rethink a deliberately shallow project brief, examine its goals, and come up with a better brief than the original one. They then find other students with similar or complementary ideas and create a project with more depth than they were originally asked for.

This instance of it asked them to design a billboard to promote good will toward Austin’s public transit system Capital Metro and to advertise their commuter rail service, MetroRail.

In this example, Jean Viera, Song Bowman, Ana Fry, and May Yateem planned, designed, and printed a set of bags, each aimed at a different kind of potential rider. The bags would also give the purchaser a discount in riding the train and a map of the line.