This project requires students to rethink a deliberately shallow project brief, examine its goals, and come up with a better brief than the original one. They then find other students with similar or complementary ideas and create a project with more depth than they were originally asked for.

This instance of it asked them to design an ad to explain a change in parking prices at St. Edward’s as a way to encourage students to use other means of transportation. Their job, then, was to rethink the project and figure out other ways to alleviate parking difficulties.

In this example, Abbas Deidehban, Marissa Cueva, Margo Sivin, Erica Stivison, and Grethe Ullrich created a bike-promotion program for St. Edward’s University. Their program consisted of bike education, a bicycle festival on campus, and a bike-sharing program called Common Spokes.

They designed posters to go near campus, advertising the relatively short bike commute times to campus. They created a system for their bike-sharing program. They produced a pamphlet to educate freshmen, and a map with biking tips for Central Austin.